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HAZED.
Challenge
Create a cannabis brand that feels playful and nostalgic without sacrificing shelf presence.
Inspired by retro sci-fi, vintage cartoons, and psychedelic color palettes, Hazed exhibits bold illustration, expressive typography, and collectible packaging.
Scope
Brand Strategy • Visual Identity • Logo/ Character Design • Product Visualization • Illustration • Merchandise Design
Project type
Self-Initiated Brand Exploration
HAZED's visual identity leans into bold expression, using vibrant color, graphic illustration, and playful typography to create a memorable brand presence. the system was designed to feel energetic and character-driven.
the primary alien graphic serves as a central brand element, acting as both a visual anchor and a flexible asset that can adapt across layouts and formats. the identity is applied across digital and product-based designs to demonstrate how expressive visuals can remain consistent, scalable, and effective within real-world brand contexts.
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