Angel Goose Apparel is an independent apparel brand I founded and built from the ground up. We are a proud women- owned business donating to Wonderfund, an incredible foundation helping children in the DCF. I led every stage of development- from brand strategy and visual identity to creative direction, apparel design, product development, and e-commerce. I continue to transform an idea into a commercially available brand alongside my two employees.

The result is a cohesive brand system that blends thoughtful design with emotionally driven storytelling to create products people genuinely connect with. The supporting imagery is edited to be cohesive- vintage, edgy, and bold.