DESIGN
Explore my brand decks, visual identities, and creative process from initial concept through final execution.
BRAND DECKS & MORE
My original ​apparel brand built from the ground up, blending bold design, honest messaging, and wearable storytelling.
Scope:
Brand Strategy • Creative Direction • Brand Identity • Apparel Design • Illustration • Photography • Packaging • E-Commerce • Social Media • Marketing & Campaign Design
A conceptual cannabis brand built around negative space and a monochromatic identity, translating a simple ghost-and-leaf mark into a cohesive packaging system.
Scope:
Brand Strategy • Creative Direction • Brand Identity • Apparel Design • Illustration • Photography • Packaging • E-Commerce • Social Media • Marketing & Campaign Design
A conceptual cannabis brand inspired by retro space culture, combining bold color, playful illustration, and an alien-led identity across a vibrant product system.
Scope:
Brand Strategy • Brand Identity • Logo Design • Packaging Design • Illustration • Typography • Art Direction • Product Applications & Mockups
MY DESIGN PROCESS IS SIMPLE.
GET MY HANDS DIRTY.
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Clear communication & set expectations​
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Be bold: how can i push this to be different, unique, and memorable?
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Research competition and market
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Visual language
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how do we want this to read to others?
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Sketching & experimentation
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Color, Typography, Composition
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​Iteration & Refinement
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Mockups​
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Real world application
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